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Extension > eMarketing: Practical and Useful Research > August 2013

Friday, August 9, 2013

The art of responding to online reviews

Second in a series of fact sheets on "Online reviews and your business," presented in partnership with the EDA Center at the University of Minnesota Crookston.

Author: Adeel Ahmed

Managing online presence is now an essential business practice. This includes monitoring and responding to reviews that are posted on social media sites such as Yelp and Trip Advisor. Online reviews create awareness of a business and when handled well, enhance customer loyalty and retention.

Managing online reviews starts when businesses incorporate practices that ensure good customer experiences. After that, businesses should keep track of what is being written about them online.

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